THE WORLD’S MOST REFRESHING BEER
Coors Light, a beer straight from the heart of the Rocky Mountains, refreshes your body like a blast of cold mountain air. There’s cold beer, then there’s Damme Cold beer. Each bottle of Coors Light features an ice cold indicator. It’s simple, when the mountains turn blue your beer is Damme cold and ready to drink my friend.
Coors Light’s mission is to bring ice cold refreshment to the lips and hearts of drinkers all over the world to show that no matter what you do, you haven’t experienced real cold until you’ve had the ice-cold refreshment of a Coors Light.